YOUR COUSIN FROM BOSTON
I was part of the team that developed Your Cousin from Boston for Samuel Adams.
The brand wanted to move beyond its ‘dad beer’ reputation, so we took an honest approach and embraced its Boston roots in a way that felt fresh, self-aware, and undeliably relatable.
Whether you love him, tolerate him, or secretyly relate to him, Your Cousin from Boston is the guy everyone seems to know.
Recognition: Effie GOLD, Effie BRONZE, ADC Shortlist, One Show Shortlist, 2x Radio Mercury Finalist, USA Today, Fox News, MSNBC, The Tonight Show.
I was part of the team that developed Your Cousin from Boston for Samuel Adams.
The brand wanted to move beyond its ‘dad beer’ reputation, so we took an honest approach and embraced its Boston roots in a way that felt fresh, self-aware, and undeliably relatable.
Whether you love him, tolerate him, or secretyly relate to him, Your Cousin from Boston is the guy everyone seems to know.
Recognition: Effie GOLD, Effie BRONZE, ADC Shortlist, One Show Shortlist, 2x Radio Mercury Finalist, USA Today, Fox News, MSNBC, The Tonight Show.
#ShotsForSam
We offered anyone who got the shot a free beer, becoming the first beer brand to do so weeks before Budweiser.
Some networks refused to air it, but the campaign went viral with coverage across Fox News, MSNBC, USA Today, and The Tonight Show while racking up 14 million organic views.
We offered anyone who got the shot a free beer, becoming the first beer brand to do so weeks before Budweiser.
Some networks refused to air it, but the campaign went viral with coverage across Fox News, MSNBC, USA Today, and The Tonight Show while racking up 14 million organic views.
Audio/Radio
What happens when you put a guy from Boston in a recordig booth? Chaos. And I guess that’s all it takes to get two Radio Mercury Finalist awards in a row.
@YourCousinFromBoston
Of course, I created the inital voice for Sam Adams social with the intention of making Your Cousin feel like a totally ridiculous real person you might know. He’s worth a follow and 10-12 hate-likes.
